Develop and implement measurement methodology to assess the impact of marketing efforts: track, evaluate, measure, and report on the effectiveness of, and ROI from integrated campaigns. Optimizing analytics and measurement - including live dashboard ownership.
. Implement a data-driven, performance-monitored quantitative approach.
You will have the autonomy to review, refine and implement effective tools and processes, be accountable for efficiency and reliability and ensuring we are working smarter and with increased velocity.
Drive defining performance indicators and ensure they are tracked efficiently and closely aligned with business objectives.
Your work will impact and influence multiple business decisions based on your expert knowledge of key insights of reach and impact in relation to Marketing campaigns.
You will own the lead management process, proactively looking for opportunities to improve the process in order to enable the fast, consistent, and accurate execution of demand generation activity.
Bring value and perspective to our planning process.
You will ensure we are able to adjust, simplify and improve at every level, eliminating unnecessary processes and establishing standards while creating mechanisms and predictable procedures.