Marketing is central to our success within Defence. Defining and communicating our offering to an audience who are mainly non-technical is no easy task. Supporting our market making activities by delivering a clear value proposition and building a strong feedback loop with our sales, partner, product and engineering teams is critical.
Your role is to ensure that our customer and partner teams have the materials they need to be successful. Starting with sales enablement materials you’ll be ensuring that we have the right messaging, in the right format, ready to go. You’ll be responsible for ensuring the marketing plan is clear and measurable, and you’ll be the driving force to ensure it’s delivered, working with different stakeholders as needed.
Marketing plan execution:acting as co-ordinator between DU and Central Marketing. Works with the commercial team to identify marketing priorities, establish them as OKR’s and defined channel priorities (press, content, digital, events). Briefs in priorities to Central Marketing to ensure clear expectations, priorities, resource & timelines are in place. Maintain marketing tools such as calendars and briefs to ensure seamless communication efforts across all teams. Develops and implements measurement methodology to assess impact of marketing efforts: track, evaluate, measure, and report on effectiveness of, and ROI from, sales enablement programmes
Responsible for sales enablement programs and priorities - partnering with Product Marketing to ensuring marketing efforts support our Commercial teams [Customers & Partners] to articulate and sell our value proposition. Work closely with Commercial teams to identify opportunities for marketing to service the growth objectives of the teams, such as customer events programme, targeted partner messaging.
Cross functional coordination: Builds and maintains cross-functional process and relationships between Product, Marketing and Commercial functions works with central marketing & partner agencies to tailor collateral for specific regional audiences [UK, US, Global].
Product marketing:Consolidates and synthesizes customer feedback through the sales channel for input to product marketing processes. Works with Senior Product Marketing Manager to ensure up to date & clearly documented value propositions are readily available for Commercial team. Establishes a programme internally to drive alignment on value propositions amongst our team.