Head of Event Marketing

London

Your Mission

Your role is to lead the Global Event Marketing Capability. You are accountable for ensuring that our event capability, team, tools, and program meet company needs. You will bring passion and energy to our Event marketing team, a key channel team within the growing central marketing division. 

Your mission is to ensure that our event experiences and programs are strategic, inspiring, creative, measurable and goal-focused. You will deliver strategic best-in-class experiences that drive global brand awareness and contribute to the commercial pipeline. You will develop and manage multiple events across a growing calendar, collaborating with stakeholders across Improbable key audiences. You will ensure we are best in class at event measurement and demonstrate clear ROI on every event.

You will be accountable for a program of dynamic events, including but not limited to; owned platform virtual experiences, trade shows, sponsorships, and speaking opportunities, owned demo days and customer showcases, webinars, and 3rd party virtual programs.  You will be central to the development of a compelling virtual and in-person events program we scale, measuring, and reporting ROI. 

Areas of Impact:

  • Marketing leadership.

    As a senior member of the marketing team, we will look to you to bring value and perspective to our planning process, contributing to how Events support our growth plans and connect with other tactics, fitting in a broader complete marketing plan 

  • Channel capability build.

    Continue the build-out of our events capability; including investment to include additional headcount, sponsorship, contractors, collateral, agencies, T&E, etc. 

  • Optimisation.

    Optimize the role of events in our marketing mix, driving clear strategy to ensure business goals are being met. Responsible for making sure that we prioritize the correct type, volume, and frequency of events to drive our goals and that we show up in an organized, consistent and effective way.

  • Planning, budgeting, measuring, and tracking ROI.

    You’ll be in control of campaign plans, budgeting, goal setting, measurement and reporting ROI.

  • Driving brand engagement success.

    You’ll be the driving force behind the strategy and execution of our third-party and owned global events (hybrid, virtual, in-person). 

  • Building strategic event programmes that meet business goals.

    Plan, organize, promote, coordinate and manage participation in industry trade shows and conferences.

  • Execute event experiences end-to-end

    with an "on-time, on-strategy, on-budget" mentality and hands-on approach. You’ll work with other marketers to deploy 360-degree events. 

  • Getting creative.

    You will craft strategic event experiences that differentiate Improbable.

  • Aligning with Channel and brand marketing:

    Closely align with Channel and brand teams to ensure events are aligned to an overall marketing campaign strategy and integrated as part of broader go-to-market strategy.

Equal Opportunity
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Improbable are made up of an incredible range of talented people. Improbable is proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

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